Being Canadian is woven into the fabric of my being. When I leave my country for an adventure abroad, I wear my flag proudly. It is my identity. A BIG part of who I am. When people ask where I am from, I skip not a beat as I say, “Canada”, and then I smile, and then they smile. They know us the world over. They know us for our kindness and our friendliness. They know us because we care, because we are daring and because we are humble.
While we watch the Olympic coverage, and the media is abuzz with patriotic adverts to rally the Canadian Spirit around our athletes in Rio, these two commercials are the ones that make me so very proud to be Canadian.
Tim Hortons’ Commercial: Nothing says “I am Canadian” better than a Cup of Joe from our beloved Tim’s. No matter what your day is like, a drive to Tim’s can turn it around. So, when Tim Hortons came up with #WhyWeBrew, I knew it was an important moment. True to the Canadian Spirit, this commercial believes “Because greatness is not what you have, it’s what you give”. Yes, we are a nation of givers.
Air Canada Commercial: This one is an exceptionally clever marketing campaign to galvanize Canadians to travel, especially with the summer coming to a close. However, it is more than just a smart marketing venture, it is a snapshot of what it means to be Canadian; a look at our adventurous side.
“You’ll love your home, but its border will not be able to hold you…Maybe to prove yourself, maybe because you’re needed, maybe to show off your big bad superpower brain. That’ll be you flying the flag, that when you leave, they’ll remember that smart, helpful, confident, tough, CANADIAN.”
Long Live the True North Strong and Free.
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